Live Meta creative — copy source

Live ad copy,
one source of truth for the team to paste into Meta Ads Manager.

Five fields below — headline, primary text, description, video script, CTA. The copy is the corrected-branding revision: spelling reads clean, and the angle is AI-driven automation, coding assistance, clinical documentation enhancement, and utilization-review support — the operator-side framing the live site already runs on. Copy each field and paste it into the matching Meta Ads Manager field. The visual stays in the Meta asset and is not surfaced here.

Fields

Five fields, one revision.

Use the copy button on each card to put the exact string into your clipboard, then paste into the matching Meta Ads Manager field. The video script keeps its line breaks so the voice-over reads on six beats.

Headline
Meta headline field — target ~40 characters, hard cap ~70.

Forward-deployed operators for the AI you just bought.

Primary text
Meta primary text — opens on the four named disciplines.

AI-driven automation. Coding assistance. Clinical documentation enhancement. Utilization-review support. Pilot enthusiasm is one thing — frontline adoption through week six is another. Threshold FDE writes the readiness list with your named client-side owner in week zero, signs the go-live criteria before any change goes in, and stays through stabilization. The clinical team knows who is running it. The named floor owner has the list. The vendor gets the same engagement on every cutover.

Description
Short below-the-headline description on the creative.

Named FDE operators who land AI on your floor — coding, documentation, utilization review.

15-second video script
Six beats — read by a named FDE voice-over, no listening metaphor.
Beat 1 — Naming the gap: "AI is shipping. Adoption is not."
Beat 2 — Naming the disciplines: coding assistance, clinical documentation, utilization review.
Beat 3 — Naming the operator: "A named FDE on your readiness list in week zero."
Beat 4 — Naming the cell: "Go-live criteria signed before the first change goes in."
Beat 5 — Naming the exit: "Stabilization boundary, named owner in seat, six weeks measured."
Beat 6 — CTA: "Send us the problem in two paragraphs. We respond in two business days."
CTA button label
The button label on the creative.

Send us the problem in two paragraphs

Operational notes

What changed in this revision.

The previous creative carried a spelling error near the laptop visual and a passive-listening angle that no longer matches what the live site writes against. This revision fixes the spelling and reframes on AI-driven automation, coding assistance, clinical documentation enhancement, and utilization-review support — the four disciplines the live site already runs on. The visual frame is selected in Meta, not here.

The copy above is canonical. The FDE team pastes each field into Meta Ads Manager and re-reviews the creative in the Meta UI on the next publish.