Your app is shipping.
Adoption lives on a clinician’s wrist, not in your changelog.
You are shipping a focused healthtech product into environments you do not control — clinical AI notes, niche SaaS for one specialty, an app-layer tool piggybacking on a host EHR. The pilot works in your sandbox; site-by-site rollout exposes the readiness list: integration with Epic / Cerner / athenaOne, named clinical owners at each site, the workflow reality at point-of-care. FDE closes the readiness gap on the customer side — leaving your team in product.
Shipping cadence is yours. Deployment cadence is ours.
What turns a successful pilot into a stalled rollout.
Independent healthtech teams ship on Tuesday and discover on Friday that no clinician at the next site is using the tool. The shape is the same every time: the product worked because one champion owned it; scaling breaks because the readiness list was never named.
Pilot-owning champions. No site-by-site owners.
Your early-adopter champion carried the first deployment through personal relationships and ad-hoc Slack threads. At site two, that champion is no longer on the floor; the cell-six adoption metric was never owned by a named replacement. FDE writes the readiness list at week zero, names the per-site replacement before cutover, and runs the new-site deployment against it — each site, single named operator, named metric, named date.
Clinical-AI specifics — ambient capture, chart hygiene, governance.
Clinical-AI tools need Epic / Cerner integration paths the product team rarely owns end-to-end — ambient capture, scribe output into the right chart section, identity, governance for AI-generated content. FDE negotiates those paths in the customer’s environment, not in your sandbox, so pilot-stage working features become site-stage working features.
Workflow reality > feature checklist.
A healthtech app that demos well can still break at point-of-care — the clinician’s note rhythm, the resident’s hand-off, the charge nurse on a midnight shift. FDE maps how the work actually happens at each site before anything else moves, names the operators who run that work, and configures your product to fit. The same product, fewer abandoned seats.
Pilot-stage proof turns into site-stage rollout when the readiness list is owned.
The intake is pre-tagged “For healthtech vendors” so the engagement team reads it with your shape of work in mind: independent product teams shipping into host EHRs, niche-specialty SaaS, clinical-AI notes and scribes. Four fields, two minutes — we respond in two business days with a six-cell outline, a named FDE lead, and the date for the first engagement call.
Four fields, two minutes. The intake is monitored by the FDE engagement team — not a routing bot.